In
my opinion the key to an effective approach to a pitch presentation
comes down to preparation. For instance working out a plan of how you
will present your work and then practising what you will say during
the presentation.
Generally
you will show your work in the order you did it, like have initial
research first. Then following this up with initial designs, followed
by your improved iterations as you go. Finally concluding with your
final work.
As
you are presenting you’ll more than likely be listening to feedback
as with most client artist talks, and generally the presentation will
have a lot of back and forth. So you should know your work, research,
designs, and so on thoroughly so that you can have a conversation
with the art director, or whomever you are presenting to.
The
presentation should be interesting, memorable and to the point. As
well as using appropriate body language in order to make the viewer
feel at ease and project confidence in yourself and therefore your
work.
At
the end of the presentation its important to allow for questions,
making sure you have the answers or can give the impression you have
the resources to answer said question. And to leave contact details
and reference to your presentation, and generally just leave a good
final impression with the viewers.
And
finally establish when to follow up with them about the project being
green lit.
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